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		<title>De bouffe et d&#8217;air frais</title>
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					<description><![CDATA[<p>#Identité de marque #tourismedurable #territoires A propos « Chez De bouffe et d’air frais, nous pensons que l’outdoor à la française n’est pas une mode mais un art de vivre. Nous célébrons le beau, le terroir et l’authentique.  Nous défendons un tourisme de conscience, humain et durable. Nos expériences uniques sont écrites à quatre mains avec [&#8230;]</p>
<p>L’article <a href="https://florianvigues.fr/de-bouffe-et-dair-frais/">De bouffe et d&rsquo;air frais</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">#Identité de marque #tourismedurable #territoires</h1>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">A propos</h2>				</div>
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									<p>« Chez De bouffe et d’air frais, nous pensons que l’outdoor à la française n’est pas une mode mais un art de vivre. Nous célébrons le beau, le terroir et l’authentique. </p><p><span style="font-size: 17px; background-color: var( --e-global-color-accent );">Nous défendons un tourisme de conscience, humain et durable. Nos expériences uniques sont écrites à quatre mains avec des habitants passionnés qui nous transmettent leur passion. </span><span style="font-size: 17px; background-color: var( --e-global-color-accent );">Devenir explorateur n’est pas à la portée de tous. Nous rendons l’aventure accessible à tout le monde de 3 à 97 ans. </span></p><p><span style="background-color: var( --e-global-color-accent ); font-size: 16px;">L&rsquo;Occitanie est notre plus beau terrain de jeux. </span><span style="font-size: 17px; background-color: var( --e-global-color-accent );">Nous nous engageons à vous faire vivre des expériences 100% outdoor (qu’importe la météo), 100% authentiques et 100% locales:</span></p>								</div>
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										<span class="elementor-icon-list-text">Séminaires 100% occitans</span>
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					<h2 class="elementor-heading-title elementor-size-default">Le challenge</h2>				</div>
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									<p>KBIS en poche, énergie gonflée à bloc , je vous présente donc mon nouvel enfant &#8211;&gt; le petit De bouffe et d&rsquo;air frais. Le divin enfant est né le 01/10/2022 à 13h33 au greffe du tribunal de commerce d’Auch. Il est beau, il est frais et a déjà l’ambition débordante de défendre corps et âmes un tourisme local et authentique !</p><p>L&rsquo;idée germait dans un coin de ma tête depuis plus de 10 ans et ce rêve se concrétise aujourd&rsquo;hui. Je me suis toujours questionné sur la possibilité de créer un boulot qui n&rsquo;existait pas, un boulot avec du sens que je serai capable d&rsquo;expliquer à mes filles. Et si je défendais mon territoire occitan et faisais découvrir toutes ses pépites via des expéditions / immersions / expériences authentiques ?</p><p>Après plusieurs apéritifs de brainstorming, des visites dans les domaines viticoles et des journées à errer dans les Pyrénées le logo et toute l&rsquo;identité graphique venait de naître. Le reste, une belle aventure qui<span style="font-size: 17px; background-color: var( --e-global-color-accent );"> promet d’être mouvementée.</span></p>								</div>
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			<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 -28 512.001 512"><path d="m256 455.515625c-7.289062 0-14.316406-2.640625-19.792969-7.4375-20.683593-18.085937-40.625-35.082031-58.21875-50.074219l-.089843-.078125c-51.582032-43.957031-96.125-81.917969-127.117188-119.3125-34.644531-41.804687-50.78125-81.441406-50.78125-124.742187 0-42.070313 14.425781-80.882813 40.617188-109.292969 26.503906-28.746094 62.871093-44.578125 102.414062-44.578125 29.554688 0 56.621094 9.34375 80.445312 27.769531 12.023438 9.300781 22.921876 20.683594 32.523438 33.960938 9.605469-13.277344 20.5-24.660157 32.527344-33.960938 23.824218-18.425781 50.890625-27.769531 80.445312-27.769531 39.539063 0 75.910156 15.832031 102.414063 44.578125 26.191406 28.410156 40.613281 67.222656 40.613281 109.292969 0 43.300781-16.132812 82.9375-50.777344 124.738281-30.992187 37.398437-75.53125 75.355469-127.105468 119.308594-17.625 15.015625-37.597657 32.039062-58.328126 50.167969-5.472656 4.789062-12.503906 7.429687-19.789062 7.429687zm-112.96875-425.523437c-31.066406 0-59.605469 12.398437-80.367188 34.914062-21.070312 22.855469-32.675781 54.449219-32.675781 88.964844 0 36.417968 13.535157 68.988281 43.882813 105.605468 29.332031 35.394532 72.960937 72.574219 123.476562 115.625l.09375.078126c17.660156 15.050781 37.679688 32.113281 58.515625 50.332031 20.960938-18.253907 41.011719-35.34375 58.707031-50.417969 50.511719-43.050781 94.136719-80.222656 123.46875-115.617188 30.34375-36.617187 43.878907-69.1875 43.878907-105.605468 0-34.515625-11.605469-66.109375-32.675781-88.964844-20.757813-22.515625-49.300782-34.914062-80.363282-34.914062-22.757812 0-43.652344 7.234374-62.101562 21.5-16.441406 12.71875-27.894532 28.796874-34.609375 40.046874-3.453125 5.785157-9.53125 9.238282-16.261719 9.238282s-12.808594-3.453125-16.261719-9.238282c-6.710937-11.25-18.164062-27.328124-34.609375-40.046874-18.449218-14.265626-39.34375-21.5-62.097656-21.5zm0 0"></path></svg>			</div>
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					<h2 class="elementor-heading-title elementor-size-default">Résultat</h2>				</div>
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		<p>L’article <a href="https://florianvigues.fr/de-bouffe-et-dair-frais/">De bouffe et d&rsquo;air frais</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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		<title>Cabinet dentaire Méditerranée</title>
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		<dc:creator><![CDATA[florianvigues]]></dc:creator>
		<pubDate>Wed, 20 Jul 2022 09:22:16 +0000</pubDate>
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					<description><![CDATA[<p>#Identité de marque #digital #avenir A propos Les 6 chirurgiens dentistes du cabinet dentaire de la Méditerranée vous accueille du lundi au vendredi de 8h à 19h et vous prodiguent des soins de qualité. Le cabinet dentaire est équipé de 6 fauteuils de soin, d&#8217;un bloc opératoire, d&#8217;un cone beam, de radio panoramiques et de [&#8230;]</p>
<p>L’article <a href="https://florianvigues.fr/cabinet-dentaire-mediterranee/">Cabinet dentaire Méditerranée</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">#Identité de marque #digital #avenir</h1>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">A propos</h2>				</div>
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									<p>Les 6 chirurgiens dentistes du cabinet dentaire de la Méditerranée vous accueille du lundi au vendredi de 8h à 19h et vous prodiguent des soins de qualité. Le cabinet dentaire est équipé de 6 fauteuils de soin, d&rsquo;un bloc opératoire, d&rsquo;un cone beam, de radio panoramiques et de caméras optiques. De plus, un service d&rsquo;urgences dédié à la patientèle est mis à disposition.</p><p>Une équipe pluridisciplinaire (esthétique, alignement dentaire, implantologie, parodontologie, endodotie) saura répondre à vos attentes pour vous assurer un parcours complet dans un espace dédié à la santé bucco-dentaire.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Le challenge</h2>				</div>
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									<p>Le défi était de taille car il fallait trouver un nouveau nom au cabinet dentaire et moderniser son image. Les enjeux étaient d&rsquo;accroitre la notoriété du cabinet sur la ville de Béziers, d&rsquo;augmenter la patientèle et de donner une dimension encore plus professionnelle&nbsp; l&rsquo;ensemble des pratiquants du cabinet dentaire.</p><p><span style="font-size: 17px; background-color: var( --e-global-color-accent );">Après avoir cerné les attentes des chirurgiens, j&rsquo;ai donc créé leur </span><strong style="font-size: 17px; background-color: var( --e-global-color-accent );">logotype, effectuer un shooting photo et créer leur tout nouveau site web responsive, intuitif et engageant.</strong></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Résultat</h2>				</div>
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		<p>L’article <a href="https://florianvigues.fr/cabinet-dentaire-mediterranee/">Cabinet dentaire Méditerranée</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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		<title>Chilowé</title>
		<link>https://florianvigues.fr/chilowe/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=chilowe</link>
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		<dc:creator><![CDATA[florianvigues]]></dc:creator>
		<pubDate>Wed, 19 Jan 2022 16:58:36 +0000</pubDate>
				<category><![CDATA[Conseil, Stratégie, Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[chilowe]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[microaventure]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[raquette]]></category>
		<category><![CDATA[slow travel]]></category>
		<guid isPermaLink="false">https://florianvigues.fr/?p=13837</guid>

					<description><![CDATA[<p>#content #micro-aventures #engagement A propos Le monde se divise en deux catégories, les abonnés de National Geographic Wild et ceux qui aiment l&#8217;odeur de l&#8217;humus sur leurs doigts. Chilowé incarne magnifiquement ces deux visions. À la fois média engagé et agence de voyage, l’entreprise fait partie des pionniers de la micro-aventure en France avec comme [&#8230;]</p>
<p>L’article <a href="https://florianvigues.fr/chilowe/">Chilowé</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">#content #micro-aventures #engagement</h1>				</div>
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									<p>Le monde se divise en deux catégories, les abonnés de National Geographic Wild et ceux qui aiment l&rsquo;odeur de l&rsquo;humus sur leurs doigts. Chilowé incarne magnifiquement ces deux visions. À la fois média engagé et agence de voyage, l’entreprise fait partie des pionniers de la micro-aventure en France avec comme crédo « démocratiser la belle aventure à deux pas de chez soi et ainsi mettre ta mère, ton père, tes frères et tes sœurs dehors ».</p><p>Tel Robin des bois, Chilowé a plus d&rsquo;une corde à son arc, en 2018 ils publient un guide de la micro-aventure à destination des citadins parisiens en mal de nature. Un seul objectif, mettre tout le monde dehors. On y retrouve des aventures courtes et proches de chez soi comme une virée en paddle sur la seine, un bivouac en forêt de Fontainebleau et bien d&rsquo;autres&#8230;</p>								</div>
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									<p>Savant mélange d’une Ibère de caractère et d’un commando parachutiste touche à tout, j’ai été bercé par les embruns marins de la Méditerranée et exposé au grand air dès mon plus jeune âge. De cette tendre enfance naquît un amour profond pour les grands espaces et une recherche constante de sensations fortes. Il me semblait donc tout naturel de parler d&rsquo;aventures.</p><p>Malgré cette évidence, le défi était de taille car il s’agissait d’une grande première pour moi. Il me fallait écrire un article de 2022 mots (pas un de plus) pour inciter José, Guillaume ou encore Alexandra à tenter leur première itinérance en raquettes. J’ai donc pris ma plus belle plume et, armé de ma passion et de mon verre d’absinthe, me suis mis à rédiger l&rsquo;article « Un jour j&rsquo;irai en raquettes avec toi, toutes les nuits sans râler »</p><p>« Retour 3.2 millions d’années en arrière. Une épaisse couche de neige recouvre les vastes plaines africaines et Lucy sort prendre l’air. Époustouflée, elle s’avance pour contempler ce phénomène merveilleux. Son pied vient se coincer dans un piège à loup défectueux. Ce dernier lui servira d’appui pour progresser sur les sentiers immaculés. La raquette à neige venait de naître&#8230; »</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">@2021 - Florian VIGUES - Freelance communication responsable Gers</h2>				</div>
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		<p>L’article <a href="https://florianvigues.fr/chilowe/">Chilowé</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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		<title>Horus Groupe</title>
		<link>https://florianvigues.fr/horus-groupe/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=horus-groupe</link>
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		<dc:creator><![CDATA[florianvigues]]></dc:creator>
		<pubDate>Mon, 17 Jan 2022 19:53:05 +0000</pubDate>
				<category><![CDATA[Conseil, Stratégie, Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[conditionnement]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[elementor]]></category>
		<category><![CDATA[horus groupe]]></category>
		<category><![CDATA[logistique]]></category>
		<category><![CDATA[occitanie]]></category>
		<category><![CDATA[referencement]]></category>
		<category><![CDATA[seo]]></category>
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		<guid isPermaLink="false">https://florianvigues.fr/?p=13735</guid>

					<description><![CDATA[<p>#Identité de marque #website #humain #logistique A propos Depuis 1995, Horus Groupe, c’est une équipe de professionnels pour vos travaux de conditionnement manuel à façon. Ils réalisent pour leurs clients la toute dernière touche de la fabrication de l’assemblage ou de la présentation de leurs produits.  1-  SOUPLESSE ET REACTIVITE: L’externalisation des taches permet de [&#8230;]</p>
<p>L’article <a href="https://florianvigues.fr/horus-groupe/">Horus Groupe</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">#Identité de marque  #website #humain #logistique</h1>				</div>
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									<p>Depuis 1995, Horus Groupe, c’est une équipe de professionnels pour vos travaux de conditionnement manuel à façon. Ils réalisent pour leurs clients la toute dernière touche de la fabrication de l’assemblage ou de la présentation de leurs produits. </p><p>1-  <span style="text-decoration: underline;">SOUPLESSE ET REACTIVITE:</span> L’externalisation des taches permet de se recentrer sur le métier et ainsi gagner en rapidité et compétitivité.</p><p><span style="font-size: 17px; background-color: var( --e-global-color-accent );">2-  <span style="text-decoration: underline;">EXPERIENCE ET POLYVALENCE DE L’EQUIPE</span>: 20 ans de savoir faire dans le domaine du conditionnement à façon manuel. Ainsi, l’ensemble des équipes par sa polyvalence assure une efficacité optimale.</span></p><p>3-<span style="text-decoration: underline;">  FLEXIBILITE DE L’ATELIER</span>: Avec un atelier de plus de 600m², l&rsquo;équipe est en mesure de s&rsquo;adapter à toutes les missions. </p><p>4-  <span style="font-size: 17px; background-color: var( --e-global-color-accent ); text-decoration-line: underline;">LOGISTIQUE COMPLETE DE L’ENLEVEMENT A LA RELIVRAISON</span><span style="font-size: 17px; background-color: var( --e-global-color-accent );">: Mise à disposition pour leurs clients des 500m² de 2 zones de stockage en attente de la confection ou de l’expédition des marchandises ainsi que de 3 quais de déchargement.</span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Le challenge</h2>				</div>
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									<p><span style="font-size: 17px;">Horus groupe souhaitait dynamiser sa communication et clarifier le message véhiculé auprès de ses clients. </span><span style="font-size: 17px;">Ce métier de services devait être valorisé par la mise en avant de petites mains minutieuses et une gestion maitrisée de la chaine logistique. </span></p>
<p><span style="font-size: 17px;">La refonte totale de leur site internet s&rsquo;avérait être une évidence pour moderniser l&rsquo;image et ainsi faire comprendre le métier d&rsquo;Horus et ses spécificités. J&rsquo;ai aussi pu les accompagner sur la création de leur page entreprise Linkedin et en mettant en place une stratégie de communication digitale.</span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Résultat</h2>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">@2021 - Florian VIGUES - Freelance communication responsable Gers</h2>				</div>
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		<p>L’article <a href="https://florianvigues.fr/horus-groupe/">Horus Groupe</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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		<title>Etxea</title>
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		<dc:creator><![CDATA[florianvigues]]></dc:creator>
		<pubDate>Fri, 03 Sep 2021 08:04:13 +0000</pubDate>
				<category><![CDATA[Conseil, Stratégie, Branding]]></category>
		<category><![CDATA[authentique]]></category>
		<category><![CDATA[expériences]]></category>
		<category><![CDATA[guide]]></category>
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					<description><![CDATA[<p>#Identité de marque #design #Slowtourisme A propos Comme son prénom laisse présager, Bixent est un basque, un vrai. Exilé en Ariège il y a 12 ans déjà, il voue un amour inconditionnel pour le sport (pratiquant averti de foot, rugby, pelote basque…) mais surtout pour ses terres qui l&#8217;ont vu naître. Au fil de ses [&#8230;]</p>
<p>L’article <a href="https://florianvigues.fr/etxea/">Etxea</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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									<p>Comme son prénom laisse présager, Bixent est un basque, un vrai. Exilé en Ariège il y a 12 ans déjà, il voue un amour inconditionnel pour le sport (pratiquant averti de foot, rugby, pelote basque…) mais surtout pour ses terres qui l&rsquo;ont vu naître. Au fil de ses rencontres, il prend plaisir à emmener ses comparses sportifs visiter, découvrir le plus beau des pays, le Pays Basque.</p><p>Il s&rsquo;est donc lancé dans une mission d&rsquo;intérêt local, faire découvrir les coins les plus authentiques d&rsquo;Euskal Herria grâce à ses 20 ans d&rsquo;expérience de « vie basque » et son puissant réseau qu&rsquo;il continue d&rsquo;entretenir.</p>								</div>
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									<p><span style="font-size: 17px; background-color: var( --e-global-color-accent );">Difficile de comprendre à quel point un basque est fier de ses terres. Il m&rsquo;a donc fallu m&rsquo;imprégner de cette culture en allant arpenter la Soule, la Basse Navarre et le Labourd  aux côtés de ce guide emblématique. Après une partie de cesta punta dans un coin reculé de la Soule, la création de son logo était pour moi une évidence.</span></p><p class="_04xlpA direction-ltr align-start para-style-body"><span class="JsGRdQ">Une police authentique et simple qui représente les valeurs de ETXEA.</span></p><p class="_04xlpA direction-ltr align-start para-style-body"><span style="font-size: 17px; background-color: var( --e-global-color-accent );">Le basque est fier de son patrimoine, des ses racines et de ses couleurs. Il était donc essentiel de faire apparaitre le rouge « baigorry » symbolique de toute cette identité basque et caractéristique de quelques gloires locales (Piment Espelette , Cerise Itxassou, volets de la maison typique). La couleur verte quant à elle représente la liberté.</span></p><p class="_04xlpA direction-ltr align-start para-style-body"><span class="JsGRdQ">« Etxea » signifie maison en basque. J&rsquo;ai donc repris la lettre X centrale comme un plan de maison laissant apparaitre 4 pièces essentielles via les lettres E (expérience) T(totalement) E (extraordinaire) et A (authentique).</span></p><p class="_04xlpA direction-ltr align-start para-style-body"><span class="JsGRdQ">Le slogan « expériences authentiques » avec le lauburu en guise de copyright permet de mettre en avant l&rsquo;authenticité et la singularité de l&rsquo;activité d&rsquo;Etxea.</span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">@2021 - Florian VIGUES - Freelance communication responsable Gers</h2>				</div>
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		<p>L’article <a href="https://florianvigues.fr/etxea/">Etxea</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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		<title>Tous dehors les enfants</title>
		<link>https://florianvigues.fr/anniversaires-sauvages/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=anniversaires-sauvages</link>
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		<dc:creator><![CDATA[florianvigues]]></dc:creator>
		<pubDate>Thu, 15 Apr 2021 11:47:24 +0000</pubDate>
				<category><![CDATA[À mes heures perdues]]></category>
		<category><![CDATA[Événementiel]]></category>
		<category><![CDATA[anniversaires]]></category>
		<category><![CDATA[citoyens]]></category>
		<category><![CDATA[enfants]]></category>
		<category><![CDATA[événementiel]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[pédagogienature]]></category>
		<category><![CDATA[scout]]></category>
		<guid isPermaLink="false">https://florianvigues.fr/?p=13210</guid>

					<description><![CDATA[<p>#événementiel #avenir #education #pédagogienature Le constat Entre modes de vie de plus en plus urbains, multiplications des écrans à la maison, sentiment d&#8217;insécurité et emplois du temps de ministres, le constat est sans appel: la nouvelle génération vit à l&#8217;intérieur. Ce constat est pourtant alarmant lorsque l&#8217;on sait ô combien la nature est essentielle pour le développement [&#8230;]</p>
<p>L’article <a href="https://florianvigues.fr/anniversaires-sauvages/">Tous dehors les enfants</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">#événementiel  #avenir #education #pédagogienature</h1>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">Le constat</h2>				</div>
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									<p>Entre modes de vie<span style="font-size: 17px; background-color: var( --e-global-color-accent );"> de plus en plus urbains, multiplications des écrans à la maison, sentiment d&rsquo;insécurité et emplois du temps de ministres, le constat est sans appel: la nouvelle génération vit à l&rsquo;intérieur. </span><span style="font-size: 17px; background-color: var( --e-global-color-accent );">Ce constat est pourtant alarmant lorsque l&rsquo;on sait ô combien la nature est essentielle pour le développement de nos chers chérubins. Des études scientifiques le prouvent, un enfant au contact de la nature devient un créateur et construit sa personnalité. La nature stimule la curiosité et libère les tensions tout en développant les habiletés sociales.</span></p><p><span style="font-size: 17px; font-style: normal; font-weight: 400;">Ce confinement aura permis de mettre une chose essentielle en avant, nous n&rsquo;avons jamais eu autant besoin d&rsquo;aller dehors, au grand air pour se défouler, sentir le vent dans les cheveux et les feuilles sous nos pieds. </span><span style="font-size: 17px; background-color: var( --e-global-color-accent );"><br /></span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Mon engagement</h2>				</div>
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									<p style="font-size: 17px; font-style: normal; font-weight: 400;"><span style="font-size: 17px; font-style: normal; font-weight: 400;">Bercé par les embruns marins de la Méditerranée et exposé au grand air dès mon plus jeune âge, j&rsquo;ai acquis un amour profond pour les grands espaces. L&rsquo;arrivée de mes deux filles m&rsquo;a profondément bouleversé quant au rôle que je devais tenir dans leur éducation et la place que je voulais que la nature ait dans leur développement.&nbsp;</span><span style="font-size: 17px; font-style: normal; font-weight: 400; background-color: var( --e-global-color-accent );">Je souhaite que mes deux filles soient des&nbsp;</span><span style="font-size: 17px; font-style: normal; font-weight: 400; background-color: var( --e-global-color-accent );">citoyennes engagées, conscientes des problèmes de leur société et qu&rsquo;elles vivent en parfaite harmonie avec la nature qui les entoure.&nbsp;</span></p>
<p style="font-size: 17px; font-style: normal; font-weight: 400;"><span style="font-size: 17px; font-style: normal; font-weight: 400; background-color: var( --e-global-color-accent );">Mais j&rsquo;avais besoin de propager ce message à une plus grande échelle et c&rsquo;est ainsi que je me suis impliqué avec les Éclaireuses &amp; Éclaireurs de France. J&rsquo;y apprends quotidiennement, auprès de mon groupe de 10 « lutins » (âgés de 8 à 12 ans) l</span><span style="font-size: 17px; font-style: normal; font-weight: 400; background-color: var( --e-global-color-accent );">a méthode scoute qui prône la vie en petits groupes, l’éducation par l’action, la vie dans la nature, le cadre symbolique et la progression personnelle.</span></p>
<p style="font-size: 17px; font-style: normal; font-weight: 400;"><span style="font-size: 17px; font-style: normal; font-weight: 400; background-color: var( --e-global-color-accent );">Cet engagement ne suffisant pas, je me suis lancé comme nouvelle mission la réalisation d&rsquo;anniversaires sauvages. Ces manifestations prennent place dans la forêt et comportent une partie&nbsp;</span><span style="font-size: 17px; font-style: normal; font-weight: 400; background-color: var( --e-global-color-accent );">sensibilisation à l&rsquo;environnement et l&rsquo;expérimentation au travers d&rsquo;activités sensorielles et artistiques. Une vraie découverte avec pour seuls supports les éléments de la nature.&nbsp;</span></p>
<p style="font-size: 17px; font-style: normal; font-weight: 400;"><span style="font-size: 17px; font-style: normal; font-weight: 400; background-color: var( --e-global-color-accent );">Le graal de cet engagement sera, je dois vous l&rsquo;avouer (car j&rsquo;en rêve secrètement), l&rsquo;ouverture (dans quelques années) d&rsquo;une forest school dans le Gers.</span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Le résultat</h2>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">@2021 - Florian VIGUES - Freelance communication responsable Gers</h2>				</div>
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		<p>L’article <a href="https://florianvigues.fr/anniversaires-sauvages/">Tous dehors les enfants</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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		<title>Ferme de la Mude</title>
		<link>https://florianvigues.fr/ferme-de-la-mude/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ferme-de-la-mude</link>
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		<dc:creator><![CDATA[florianvigues]]></dc:creator>
		<pubDate>Fri, 09 Apr 2021 14:16:02 +0000</pubDate>
				<category><![CDATA[Conseil, Stratégie, Branding]]></category>
		<category><![CDATA[agriculture]]></category>
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					<description><![CDATA[<p>#Identité de marque #bio #engagement #avenir A propos Bien sûr qu&#8217;il faut de la passion, mais aussi des bras énergétiques, une tête bien remplie, du temps et un moral à toutes épreuves pour être paysan bio. A la ferme de la Mude, Béatrice et Jean-Pierre possèdent toutes ces qualités et sont fiers de proposer une alimentation [&#8230;]</p>
<p>L’article <a href="https://florianvigues.fr/ferme-de-la-mude/">Ferme de la Mude</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">#Identité de marque  #bio #engagement #avenir</h1>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">A propos</h2>				</div>
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									<p>Bien sûr qu&rsquo;il faut de la passion, mais aussi des bras énergétiques, une tête bien remplie, du temps et un moral à toutes épreuves pour être paysan bio. A la ferme de la Mude, <strong>Béatrice et Jean-Pierre</strong> possèdent toutes ces qualités et sont fiers de proposer <span style="font-size: 17px; font-style: normal; font-weight: 400; background-color: var( --e-global-color-accent );">une alimentation saine (sans pesticides, no autre substance chimique) et sans intermédiaires. </span></p><p><span style="font-size: 17px; font-style: normal; font-weight: 400; background-color: var( --e-global-color-accent );">O</span><span style="font-size: 17px; font-style: normal; font-weight: 400; background-color: var( --e-global-color-accent );">rienter la ferme traditionnelle lomagnole de la Mude vers une agriculture biologique c&rsquo;est respecter les cycles de vie de la terre, palier aux problèmes de contamination mais c&rsquo;est surtout laisser aux futures générations </span><span style="background-color: var( --e-global-color-accent ); font-size: 17px; font-style: normal; font-weight: 400;">un coin de nature riche et équilibré.</span></p>								</div>
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									<span class="elementor-button-text">en savoir plus</span>
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					<h2 class="elementor-heading-title elementor-size-default">Le challenge</h2>				</div>
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									<p>Le challenge était de taille mais collait parfaitement à mes valeurs. Il s&rsquo;agissait de retranscrire la passion d&rsquo;être un paysan bio, la qualité, la fierté et l&rsquo;authenticité <span style="font-size: 17px; background-color: var( --e-global-color-accent );">dans mes créations. J&rsquo;ai donc opté pour la simplicité et ai accompagné Béatrice et Jean-Pierre pendant quelques jours pour m&rsquo;inspirer de leur philosophie. </span></p><p><span style="font-size: 17px; background-color: var( --e-global-color-accent );">Après avoir cerné leurs attentes, j&rsquo;ai donc créé leur <strong>logotype, une brochure de présentation</strong> de la Ferme de la Mude<strong>, </strong>retravaillé <strong>leurs panneaux de signalisation. </strong>Et par une belle journée nuageuse de printemps, je leur ai<strong> tiré le portrait</strong> dans leur plus beau studio photo: les champs d&rsquo;ail et de tournesols&#8230;.</span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Résultat</h2>				</div>
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		<title>Le Culot de Guillaume</title>
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		<dc:creator><![CDATA[florianvigues]]></dc:creator>
		<pubDate>Fri, 09 Apr 2021 12:51:32 +0000</pubDate>
				<category><![CDATA[Conseil, Stratégie, Branding]]></category>
		<category><![CDATA[Digital]]></category>
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					<description><![CDATA[<p>#Identité de marque #digital #economiecirculaire A propos Le Culot de Guillaume, c&#8217;est avant tout l&#8217;histoire d&#8217;un passionné et d&#8217;un grand rêveur. Guillaume se revendique d&#8217;utilité gourmande en créant des coffrets cadeaux entièrement personnalisés. Son local regroupe une épicerie fine, une cave qui ferait pâlir n&#8217;importe quel amoureux de bons produits et, depuis peu, des caisses [&#8230;]</p>
<p>L’article <a href="https://florianvigues.fr/le-culot-de-guillaume/">Le Culot de Guillaume</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">#Identité de marque  #digital #economiecirculaire</h1>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">A propos</h2>				</div>
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									<p>Le Culot de Guillaume, c&rsquo;est avant tout l&rsquo;histoire d&rsquo;un passionné et d&rsquo;un grand rêveur. Guillaume se revendique d&rsquo;utilité gourmande en créant des coffrets cadeaux entièrement personnalisés. Son local regroupe une épicerie fine, une cave qui ferait pâlir n&rsquo;importe quel amoureux de bons produits et, depuis peu, des caisses de vin en bois. Donner une seconde vie à ses caisses en bois en les introduisant dans notre quotidien est la nouvelle mission de Guillaume.</p>								</div>
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									<span class="elementor-button-text">en savoir plus</span>
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					<h2 class="elementor-heading-title elementor-size-default">Le challenge</h2>				</div>
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									<p><span style="font-size: 17px; background-color: var( --e-global-color-accent );">Guillaume est un personnage et, avouons le, le courant est de suite passé entre nous. J&rsquo;aurai pour tâche principale d&rsquo;épauler Guillaume sur la partie community management (principalement sur leboncoin et facebook marketplace). Il fallait, avec finesse et humour, créer 12 annonces plus singulières les unes que les autres de façon à promouvoir la caisse sans trop en faire (des caisses). Ces annonces devaient refléter l&rsquo;authenticité de la démarche et coller à merveille avec le caractère jovial de Guillaume.</span></p><p><span style="font-size: 17px; background-color: var( --e-global-color-accent );">J&rsquo;ai également pu théâtraliser ces ventes avec un shooting photo engagé dans les vignes héraultaises et en ressortant les vieilles peluches tristes du coffre à jouets de mes filles. Un véritable modèle d&rsquo;économie circulaire en somme!</span></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Résultat</h2>				</div>
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		<p>L’article <a href="https://florianvigues.fr/le-culot-de-guillaume/">Le Culot de Guillaume</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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		<title>Département Hérault Officieux</title>
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		<dc:creator><![CDATA[florianvigues]]></dc:creator>
		<pubDate>Tue, 30 Mar 2021 11:48:35 +0000</pubDate>
				<category><![CDATA[À mes heures perdues]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[animation communautés]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[communication interne]]></category>
		<category><![CDATA[community management]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[marque employeur]]></category>
		<category><![CDATA[réseaux sociaux]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sondages]]></category>
		<category><![CDATA[story]]></category>
		<guid isPermaLink="false">https://florianvigues.fr/?p=12979</guid>

					<description><![CDATA[<p>#community management #branding #humour #parodie Le challenge Un soir de confinement, la morosité s&#8217;est emparée de moi au plus profond de mon âme. Et comme cette dernière ne vient jamais seule, elle a pris en route sa plus fidèle acolyte la nostalgie. J&#8217;ai alors ressenti le manque d&#8217;embruns marins, de grandes pinèdes ensoleillées et je [&#8230;]</p>
<p>L’article <a href="https://florianvigues.fr/compte-instagram-departement-herault-off/">Département Hérault Officieux</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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					<h2 class="elementor-heading-title elementor-size-default">Le challenge</h2>				</div>
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									<p><span style="font-size: 17px;">Un soir de confinement, la morosité s&rsquo;est emparée de moi au plus profond de mon âme. Et comme cette dernière ne vient jamais seule, elle a pris en route sa plus fidèle acolyte la nostalgie. J&rsquo;ai alors ressenti le manque d&#8217;embruns marins, de grandes pinèdes ensoleillées et je me suis mis à penser à mon bel Hérault, celui qui, comme Brassens ou Boby Lapointe,m&rsquo;a vu naître. Je me suis ainsi questionné sur comment lui rendre le plus bel hommage à 320 km de distance.</span></p>
<p><span style="font-size: 17px;">&nbsp;C&rsquo;est ainsi qu&rsquo;est née l&rsquo;idée de créer une page instagram officielle (qui ne l&rsquo;est pas officiellement) sur le ton de la parodie qui encenserait le patrimoine, les lieux les plus emblématiques du 34 et son langage le plus fleuri.&nbsp;</span></p>
<p><span style="font-size: 17px;">A base de courtes vidéos (maximum 30 secondes) je te déclare, ô mon Hérault, ma flamme éternelle et te rappelle une fois de plus que tu es et resteras le plus beau département de France.</span></p>								</div>
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		<p>L’article <a href="https://florianvigues.fr/compte-instagram-departement-herault-off/">Département Hérault Officieux</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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		<title>Eclaireuses &#038; Eclaireurs de France</title>
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		<dc:creator><![CDATA[florianvigues]]></dc:creator>
		<pubDate>Thu, 04 Feb 2021 10:13:54 +0000</pubDate>
				<category><![CDATA[Conseil, Stratégie, Branding]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[co-éducation]]></category>
		<category><![CDATA[confinement]]></category>
		<category><![CDATA[coronavirus]]></category>
		<category><![CDATA[covid19]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[éclaireuses et éclaireurs de france]]></category>
		<category><![CDATA[éco-citoyenneté]]></category>
		<category><![CDATA[évènementiel]]></category>
		<category><![CDATA[foret]]></category>
		<category><![CDATA[france]]></category>
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		<guid isPermaLink="false">https://florianvigues.fr/?p=9756</guid>

					<description><![CDATA[<p>#Identité de marque #design #Solidaire #engagement A propos Les Éclaireuses Éclaireurs de France est un mouvement scout et laïque ouvert à toutes et tous, sans distinction d’origine ni de croyance, ne dépendant d’aucun parti ni d’aucune église. Aux Éclaireuses Éclaireurs de France, chacun est assuré de trouver respect et compréhension. Association éducative reconnue par le [&#8230;]</p>
<p>L’article <a href="https://florianvigues.fr/plaquette-presentation/">Eclaireuses &#038; Eclaireurs de France</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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					<h1 class="elementor-heading-title elementor-size-default">#Identité de marque  #design #Solidaire #engagement</h1>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">A propos</h2>				</div>
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									<p>Les Éclaireuses Éclaireurs de France est un mouvement scout et laïque ouvert à toutes et tous, sans distinction d’origine ni de croyance, ne dépendant d’aucun parti ni d’aucune église. Aux Éclaireuses Éclaireurs de France, chacun est assuré de trouver respect et compréhension. Association éducative reconnue par le ministère de l’éducation nationale comme complémentaire de l’École Publique les EEDF contribuent à construire un monde meilleur en formant des citoyens engagés, conscients des problèmes de leur société et attachés à les résoudre. Fondée en 1911 et basée sur le volontariat l&rsquo;association des Eclaireuses et Eclaireurs de France compte aujourd&rsquo;hui plus de 30 000 adhérents répartis dans plus de 200 implantations locales présentes partout en France</p>
<p><span style="background-color: var( --e-global-color-accent );">La méthode scoute est basée sur la vie en petits groupes, l&rsquo;éducation par l&rsquo;action, la vie dans la nature, le cadre symbolique, la progression personnelle, le soutien des adultes et l&rsquo;engagement sur nos valeurs et dans la communauté. Les 5 valeurs sont <b>Laïcité, Coéducation, Démocratie, Solidarité, Ecocitoyenneté.</b></span></p>								</div>
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									<span class="elementor-button-text">en savoir plus</span>
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					<h2 class="elementor-heading-title elementor-size-default">Le challenge</h2>				</div>
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									<p><span style="font-size: 17px;">Face à l&rsquo;épidémie mondiale de coronavirus et l&rsquo;impossibilité d&rsquo;organiser le week-end de l&rsquo;unité en nature, une version distanciel (avec des temps de visio) a été mise en place. Les enfants ont eu pendant 2 jours la tâche de se faire accepter d&rsquo;une tribu indienne en construisant des tipis, en imaginant leur totem.</span></p><p>Il fallait donc envoyer une communication officielle aux parents (en respectant la charte des EEDF) qui reprenne le déroulé du week-end et ses activités afin de maintenir le lien entre tous les enfants.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Résultat</h2>				</div>
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															<img loading="lazy" decoding="async" width="1024" height="683" src="https://florianvigues.fr/wp-content/uploads/2021/02/programme-scout-1024x683.jpg" class="attachment-large size-large wp-image-12825" alt="programme-scout" srcset="https://florianvigues.fr/wp-content/uploads/2021/02/programme-scout-1024x683.jpg 1024w, https://florianvigues.fr/wp-content/uploads/2021/02/programme-scout-300x200.jpg 300w, https://florianvigues.fr/wp-content/uploads/2021/02/programme-scout-768x512.jpg 768w, https://florianvigues.fr/wp-content/uploads/2021/02/programme-scout-1536x1024.jpg 1536w, https://florianvigues.fr/wp-content/uploads/2021/02/programme-scout-2048x1366.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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		<p>L’article <a href="https://florianvigues.fr/plaquette-presentation/">Eclaireuses &#038; Eclaireurs de France</a> est apparu en premier sur <a href="https://florianvigues.fr">Freelance communication responsable et engagée Gers</a>.</p>
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